Phone Arena has noted that Apple’s most recent teaser for WWDC 2024 features a color palette reminiscent of Siri’s aesthetic, prominently utilizing shades of blue, purple, white, and pink. Although Apple has remained tight-lipped about the specifics, this visual hint strongly suggests that Siri will play a pivotal role in the proceedings.
Rumors about Siri’s evolution have been swirling since last year, focusing on a comprehensive AI-driven transformation. This revamp could fundamentally enhance Siri’s capabilities, making it a central element of the anticipated AI-augmented iOS 18. Enhancements may include improved comprehension of complex, multi-part queries, and a more conversational, interactive user experience akin to engaging with AI platforms like ChatGPT.
Siri’s need for an upgrade is evident. Comparative assessments, including one where Siri was pitted against Samsung’s Bixby and the AI-powered Gemini, revealed that Siri lagged behind Bixby, which itself trails Google Assistant in performance. Interestingly, Siri managed to outperform Gemini, suggesting that merely integrating AI might not be the holistic solution.
Sources indicate that Apple may not be developing its AI from scratch but could be integrating existing technologies like Gemini or ChatGPT into Siri. As the competition increasingly adopts AI, Siri must evolve to remain relevant, making AI-centric enhancements at WWDC 2024 almost a certainty.
WWDC 2024 is fast approaching, set to commence on June 10 at 10 AM PT / 1 PM ET / 6 PM BST, or 1 AM ACT on June 11 for attendees in Australia. In addition to Siri upgrades, attendees can anticipate announcements about iOS 18, iPadOS 18, watchOS 11, and updates to other Apple software. Although new hardware announcements are possible, they should not be expected.
The keynote will be live-streamed online, ensuring that everyone can tune in to catch the latest updates. Don’t forget to visit TechRadar for comprehensive coverage and expert analysis of the event’s major revelations.
