Linktree, the link-in-bio sensation, has hit a thrilling milestone with over 50 million users now on board! What a jump from the 2.7 million they had in 2019. This meteoric rise is evident in their recent growth spree, adding nearly 10 million users in just five months. Back in December, they boasted 41 million users to TechCrunch, and by March, that number surged to over 47 million.
Linktree reigns supreme among link-in-bio tools, leaving competitors in the dust. Later has around 7 million users, while Beacons trails with more than 2 million.
“We’re blown away by the incredible growth, empowering over 50 million Linkers to own, grow, and monetize their space,” said Alex Zaccaria, co-founder and CEO of Linktree, in a statement to TechCrunch.
Exciting news doesn’t end there! Linktree is rolling out the beta of its social commerce feature. This game-changing program, which was in alpha testing back in March, enables creators to add storefronts right to their link-in-bio pages and earn commissions of 12% to 15% on sales. Later this year, all users will be able to apply to join this lucrative program.
Initially, the experiment partnered with brands like Revolve, Sephora, and Urban Outfitters and was limited to select creators. But starting today, Linktree is opening the floodgates, welcoming more users and adding over 2,000 brands, including big names like Adidas, Lululemon, New Balance, and Net-a-Porter. Creators can now showcase a colossal product catalog filled with thousands of items on their storefronts.
And there’s more! In tandem with the beta launch, Linktree has introduced a feature allowing users to upload user-generated content. Now, users can seamlessly promote relevant content from their social media accounts right alongside recommended products.
Linktree is stepping up its game in social commerce, a move that promises to be a game-changer for influencers looking to monetize their audiences effectively. With the social commerce market projected to hit a staggering $1.2 trillion by 2025, according to Accenture, the timing couldn’t be better!
“The aim of our new program is to turbocharge the organic social commerce we’re already seeing on the platform. We want to make it easier for both Linkers and brands,” Lara Cohen, Linktree’s VP of Brand Development. “We estimate that Linkers are driving more than $6 billion in annual gross merchandise value through their Linktrees already. Our goal is to streamline the process, cutting down the number of clicks needed for a purchase and enabling customers to discover products they love directly on our pages.”
This initiative highlights Linktree’s ambition to become a more dynamic service with additional revenue sources.
In an incredible stat, Linktree had over 240 million commerce clicks just last month, translating to around $300 million in monthly commerce sales, according to a company spokesperson.
From its humble beginnings in 2016, Linktree has exploded in popularity. Everyone from part-time creators to mega-celebrities like Demi Lovato, Paris Hilton, and Robert Downey Jr. uses it. Even The White House utilizes this link-in-bio solution to guide U.S. citizens to valuable online resources.
In the past year, Linktree has also expanded its arsenal by acquiring two up-and-coming link-in-bio startups, Koji and Bento. While tight-lipped about their plans for these platforms, these acquisitions signal significant growth.
However, it hasn’t all been smooth sailing. In June 2023, Linktree had to lay off 27% of its workforce, affecting many employees in Australia and New Zealand. According to a memo from CEO Alex Zaccaria, these layoffs are part of shifting the company’s focus to rapid growth in the U.S., its largest market. This follows a previous round of cuts in 2022, which saw 17% of the team let go.
Despite these challenges, Linktree has raised more than $165 million in funding and is valued at over $1 billion. The future looks promising as Linktree continues to innovate and expand its reach.
